Michael McCullough

Director Consultant

Michael McCullough spent most of his 22 years in banking and investment management supervising distribution and marketing systems for packaged investment products. Since relocating to an olive farm in the Western Cape he has, in collaboration with the University of Texas at Austin, developed alternative applications for social systems based qualitative research methodologies in the fields of general agri-business, informal stock farming and processing, wine grape and fruit production and Black-owned agricultural enterprises.

Michael trained in research design and qualitative analysis at the University of Northern Colorado and the University of Texas at Austin.

Relevant research projects include:

  • Commercial Farming, Traditional Labour, and the Family Farm: Three Social Systems in Search of a Future in the Western Cape of South Africa (2005)
  • Identifying, Defining, and Managing Social and Economic Change: The Current Capacity and Future Prospects for the Robertson Wine Cooperative (with Eckart Kassier, 2007)
  • Thy Neighbour’s Calf: A Preliminary Inquiry into the Economic, Social and Regulatory Viability of Red Meat Production, Processing and Distribution Networks in the Langeberg Municipality (with Kandas Cloete, 2011)
  • Hidden in Plain Sight: A Regional Inquiry into the Size, Scope and Socioeconomic Effects of the Western Cape’s Formal and Informal Red Meat Industries (2015)


  • The University of Texas at Austin BA Political Science 1971
  • University of Northern Colorado MA Speech Communications 1977