Philosophy

Philosophy


Agri-Africa operates within a few simple philosophical and organisational objectives.


Sustainability is the yardstick
Agriculture is a key driver of economic growth in Africa, able to generate at all three levels in the industry - smallholder/community farming, commercial farming and agribusiness development - Agri-Africa embraces the concept of sustainability (a deeper and more human concept than viability) as the most significant principle upon which to build. This is the fundamental yardstick against which advice and strategic exploitation of the land should be measured.


Compatibility is the design objective
Agri- Africa believes that sustainability emerges with the application of two simply linked propositions:

a)         project outcomes are the result of the interaction of strategic design with an operational context

b)       success or failure is a function of the compatability between them

Strategic analysis and successful, actionable solutions imply optimum levels of compatibility


Equity is the socio-political imperative
At the socio-political level Agri-Africa fully supports community advancement; it recognises that equitable and fair utilisation of resources is undeniably compatible with long term sustainability. Our advisory and operational approach demands an understanding of the socio-political factors at play.


Geography is Africa
Activities of Agri-Africa are focused entirely on Africa, firmly believing that our ability to correctly contextualise the business environment in Africa gives us a profound competitive edge.


Quality - uncompromising
All Agri-Africa assignments and reporting procedures and outcomes are geared to meet high standards of excellence. Larger consultancy assignments are peer-reviewed.


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